The Foundation Center will host a webinar titled “Data-Driven Fundraising: Engaging Donors” Dec. 7 at 2:00 p.m. EST.

In a world full of big data, predictive analytics and artificial intelligence, organizers say, it can be difficult to determine how “data-driven” your organization is. This webinar, hosted by Zach Shefska, entrepreneur and director of the Fundraising Report Card, will help attendees answer this question by exploring data-driven fundraising concepts, specifically segmentation techniques they should be using to identify donors to engage with at the end of the year. The webinar will look at strategies and tactics aimed at helping you focus your attention on the right donors at the right time and ultimately maximize your capacity to raise money.

Participants should walk away with the ability to:

  • Identify their recently lapsed or downgraded donors.
  • Develop a plan to engage and solicit lapsed and downgraded donors.
  • Assess the effectiveness of targeted appeals to lapsed and downgraded donors.
  • Select 10 donors they will engage using suggested tactics before the end of the calendar year.

Fees for this event range up to $69, depending on date of registration.

For more information, visit