Bloomberg Philanthropies has pledged $360 million to support evidence-based policies to curb tobacco use and increase awareness of the dangers of tobacco in low- and middle-income countries. The new round of funding raises Bloomberg’s total giving on this public health initiative to nearly $1 billion and builds on 10 years of support for the implementation of tobacco control laws and policies around the world through the Bloomberg Initiative to Reduce Tobacco Use, the organization said. To date, the initiative has supported 59 countries in passing laws or policies, reaching nearly 3.5 billion people and saving an estimated 30 million lives.

According to the group, the additional funds will “enable tobacco control advocates and public health officials to expand and accelerate effective MPOWER policy strategies to Monitor tobacco use, Protect the public with smoke-free laws, Offer help to quit smoking, Warn about the dangers of tobacco use through pack labels and public awareness campaigns, Enforce advertising bans, and Raise taxes on tobacco.” The funds will go toward holding the tobacco industry accountable and deepening efforts on raising the price of tobacco products, the group said.