The Harris Poll has released its 29th annual EquiTrend Study identifying the national nonprofit organizations that have the strongest brands based on consumer surveys.
According to Harris, the rankings are based on factors such as familiarity (how well they know the brand), quality (what they think of the brand) and consideration (whether they want to do business with the brand or otherwise engage) that give a sense of a brand’s connection with consumers. The study benchmarks how deep those bonds go and honors the highest-ranked brands in each award category.
The nonprofit categories and top three organizations recognized in this year’s study are as follows:
- Animal welfare organizations
- The American Society for the Prevention of Cruelty to Animals.
- Best Friends Animal Society.
- The Humane Society of the United States.
- Disability organizations
- The Special Olympics.
- Unified Sports.
- The American Association of People with Disabilities.
- Environmental organizations
- The Natural Resources Defense Council.
- The National Wildlife Federation.
- The Nature Conservancy.
- Health organizations
- St. Jude Children’s Research Hospital.
- Shriners Hospitals for Children.
- The Make-A-Wish Foundation.
- International aid organizations
- Mercy Corps.
- Food for the Poor.
- Free the Children.
- Social services organizations
- The American Red Cross.
- Habitat for Humanity.
- The Salvation Army.
- Youth organizations
- Girl Scouts of the USA.
- Reading Is Fundamental.
- The Boys & Girls Clubs of America.
The complete list of Harris Poll EquiTrend Brands of the Year can be found at http://www.theharrispoll.com/equitrend-rankings/2017.